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Business
lifestyle essentials
About Our Business
LIFESTYLE currently focuses its business in the northern region of Malaysia. We buy goods in wholesale quantities directly from suppliers who comply with Islamic requirements and certified abattoirs. Over the years, the genuine network we have formed with our suppliers has helped maintain consistency in our delivery and quality of goods. We purchase our meat and chicken from India, Thailand and New Zealand.
Besides supplying wholesale, we also focus equally on retail sales. The wholesale cuts we receive are broken into retail cuts and repackaged according to the requirements of our buyers which include retail businesses like grocery stores, restaurants and direct customers. Among our largest clients are Ramly Burger, Sate Kajang Hj. Samsuri Processing Sdn. Bhd. and Cilantro Magnus Trading.
Chilled/frozen meat, chicken and offal under the banner Azar Frozen
Kak Siti Sate Semeling
Ready-to-cook meat and chicken
Kak Siti Legacy Satay Sdn. Bhd.
Kak Siti Legacy Satay Sdn. Bhd. (1537277-D) is a modern-concept satay business focussed on customer-centric strategies. Fully owned by LIFESTYLE, this arm was founded in 1970 to realise the dream to create a legacy out of the popular Southeast Asian delicacy called satay. Satay is made from any choice of meat but most common is chicken meat. It is skewered chunks of meat or chicken marinated with a blend of spices and other ingredients, then grilled or barbecued over wood or charcoal fire. Satay is commonly served with peanut sauce and other spicy dips.
Kak Siti Legacy Satay Sdn. Bhd. operates under the banner 'Kak Siti Sate Semeling' which was started by Siti Sarah binti Yaakop in Semeling, Kedah. As also one of LIFESTYLE directors, Siti Sarah's whole-hearted commitment in the venture made it possible to expand what started as a small-scale business into three more branches in Semeling. Her special satay marinade is the success to her repeat customers and rise in demand over a very short period of time. The meat and chicken to prepare her satay are fully supplied by LIFESTYLE. Siti Sarah stays rooted in her vision to further expand her satay business commercially to more outlets, spreading her wings outside Kedah to eventually making Kak Siti Sate Semeling a household brand throughout Malaysia.
Ready-to-Cook Brands
We have also come up with our own ready-to-cook products that we package and sell directly to retailers who then sell to the end-users. To accommodate the fast-paced lifestyle and to extend market base, we also do door-to-door deliveries. Customers have given feedback that our ready-to-cook products are very convenient, economical and also tasty just like home-cooked food, proven by the rapid rise in demand. LIFESTYLE ready-to-cook products supplied under the banners Azar Frozen and Odeen Aeri are Ayam Perap and Steamboat, already available on retail shelves.